CASE STUDY

Cosmin Mirza

Video Games Sound designer wants to make himself more accessible. With over a decade and a half of experience in the field of sound design and music composing, Cosmin is offering his services to the world of video games. His vision for the close future is to reach out to more people in need of his expertise but also to teach others. Having lots to offer I created a visual identity and a website where he can present his services, sell his courses and build his audience.

Visual Identity Design, Website, Personal Portfolio

"I want to promote myself more and make myself seen. I want a place where I can give away my tips, my knowledge, attract customers and educate others about what I do."

We both decided that the best way to kick start his plan was to create a visual identity that will build an online presence over time and consistency to be recognizable. A website redesign was in order as well. Not only updating the portfolio but also adding the new services.

The logo for Cosmin Mirza has a graphic element, but in our case, it is secondary to the name logotype. In our case, the type makes the logo. For the graphic element, I went back to typography and used the letter ‘C,’ which stands for connection, community, and charming. These are the adjectives that define him and his story.

The brand is an extension of the person. Complexity is mashed into dense but simple geometric forms using typography that shows the magnetism and eccentricity of the human side. The logotype is a graphic object in its own right, not just a signature through typography that is there just to complete a pictorial mark.

Sound waves are a subtle element here that uses beautiful and basic geometry, making it as organic as a water ripple and keeping the symbol at the border of abstract and letterform logo design.

The main focus was the website because I wanted to deliver him a space where he can be creative and free of any other social network limitations. I created an online real estate where you can visit and get to know him. Cosmin is one deeply involved with the community of game designers. Hosting events, gathering people and building a network is what he does in the free time. So we decided to build a blog inside the website where he can write the articles and thoughts in order to inform and educate about sound and music in video games. Later down the road, a new page of classes and courses is to be published and quite a few more products he's been working for the past years. His mantra is "I'm always listening."

Can be visited at www.cosminmirza.net

The main focus was the website because I wanted to deliver him a space where he can be creative and free of any other social network limitations. I created an online real estate where you can visit and get to know him. Cosmin is one deeply involved with the community of game designers. Hosting events, gathering people and building a network is what he does in the free time. So we decided to build a blog inside the website where he can write the articles and thoughts in order to inform and educate about sound and music in video games. Later down the road, a new page of classes and courses is to be published and quite a few more products he's been working for the past years. His mantra is "I'm always listening."

Can be visited at www.cosminmirza.net